Seth Godin’s latest book: Substance or Ploy?
Even though Mr. marketing’s latest book, “Small is the New Big” literally features no new material, it has been doing very well (2,000 sales rank on Amazon and 22, 5-star review strick) since it came out in August, 2006. Definetly great results.
I haven’t read “Big is Small” yet but I’ve researched it well enough to know that what it’s a 352 page book made up of Godin’s blog posts, magazine columns, and e-book excerpts. Kind of brilliant. A “best of” book. Just sort through everything you’ve done, pack it nicely and there you go: a $17 product ready to be sold!
Don’t get me wrong. I’m definetly a Seth Godin fan and think he has a very insightful business mind even though he can get a bit shallow at times and produce catch phrases with no real substance. Nevertheless, as a student of greatness, this book is worth a look even if just to see how Godin applies what he teaches.
Here’s a short synopsis from audible.com:
“It’s an entertaining snapshot of Godin’s fiercely original brain. Who else would argue that Fluffernutter was a brilliant business model? That we need a service that charges to send e-mail? That you can learn more about design at Hershey Park than at an Apple store, and more about marketing at summer camp than at b-school?
All of these riffs add up to a few essential themes: